Our Story
There is something magical about finding a dress that nobody else seems to have.
A dress that feels discovered rather than bought. A dress that makes people ask where you found it. A dress that feels like your little secret until the compliments start pouring in.
At Label Fiancé, we have always believed women deserve more than the same silhouettes, the same trends and the same designs repeated everywhere. Every piece is thoughtfully designed from scratch, with careful attention to detail, fit and craftsmanship, creating dresses that feel rare, distinctive and truly special.
We create for the women who love standing out without asking for attention, who appreciate beautiful details and who are always searching for pieces that feel a little harder to find.
Because the best dresses are never the ones everyone is wearing.
They’re the ones everyone remembers.
The Founders
It all started with an idea that lived in my head for years.
I was always the girl saving outfit pictures, creating Pinterest boards and imagining looks for occasions that didn’t even exist yet. I loved fashion, but finding exactly what I had in mind was always the hard part.
There were beautiful dresses everywhere. But somehow, they were never quite it. Too simple. Too much. Wrong fabric. Wrong fit. Wrong feeling.
I kept thinking the same thing: “If I can picture it so clearly, why can’t I find it?” That question eventually became Label Fiancé.
Label Fiancé is built on
• a love for feminine dressing
• an obsession with details
• a belief that women deserve more exciting options than the usual choices
While I brought the vision, Vishnu brought something equally important.
Belief.
He didn’t come from a fashion background. But he understood what I was trying to create before it even existed. Through every sketch, every fabric sample and every change of plans, he encouraged me to keep going.
Together, we built Label Fiancé for girls like us.
Girls who know exactly how they want to feel, but can never seem to find it on a clothing rack.
So we decided to create it ourselves.
Surbhi Dubey
My love for fashion started long before Label Fiancé existed.
I have always been drawn to beautiful details, unique silhouettes and outfits that make a woman feel a little different the moment she puts them on. While studying abroad, I spent years observing how fashion was evolving, how women expressed themselves through clothing and what made certain pieces stay in your mind long after you had seen them.
Those years slowly turned into research.
I found myself constantly studying fabrics, construction, trends, craftsmanship and the changing fashion choices of women. The more I learned, the more I realised there was still room for something I personally struggled to find — dresses that felt truly special, feminine and thoughtfully designed without feeling ordinary or predictable.
Label Fiancé was born from that feeling.
I wanted to create pieces that women would choose for the moments they cared about most. Not because they needed another dress, but because they had found one that genuinely felt like them.
Fashion has always been where my imagination runs wild.
Sometimes I find myself thinking about a woman getting ready for a dinner she has been excited about all week. Sometimes she’s packing for a last-minute trip with her best friends. Sometimes she’s celebrating a birthday, attending an engagement party, wandering through a beautiful city she has never visited before, or simply dressing up because the day feels worth dressing up for.
What fascinates me is never just the dress itself. It’s how a woman feels when she wears it.
My dream is simple.
To create dresses that become part of a woman’s favourite memories.
Vishnu Narayan Singh
I have always admired the things people don’t notice at first glance.
The details behind them. The process. The patience it takes to turn an idea into something real.
That is what naturally drew me towards building.
Whether it is a business, a product or a brand, I enjoy understanding how every small piece comes together to create something meaningful.
As Label Fiancé began to take shape, I found myself becoming fascinated by an entirely new world.
The fabrics, the construction, the fittings, the countless decisions behind every finished piece. What appears effortless on the outside is often the result of hundreds of careful choices behind the scenes.
That appreciation for craftsmanship quickly became one of my favourite parts of the journey.
To me, quality is never just about how something looks.
It is about how thoughtfully it is made.
How it feels. How it fits. How every detail has been considered before it reaches someone’s wardrobe.
That belief guides everything we create at Label Fiancé.
Because behind every dress is a team of people who genuinely care about the experience of wearing it.
And knowing that something we helped create can become part of someone’s special memories is what inspires me every day.
